Plain and functional – these days for packaging are gone. Because next to the primary task of "product protection", sales psychology is the focus today: More and more, marketing experts are using packaging as a promotional tool and a communication instrument, because an attractive eye-catcher strongly influences consumer behaviour.
Plasticum has developed a customised Clube exclusively for L’Oréal.
The new 2K Dosing System is straightforward, safe, precise, reliable, and cost effective.
Active microlayer’ technology from Edi promises substantial increase in shelf life for foods in barrier packaging
Materials for creating sustainable, affordable packaging while attracting consumer attention populate the DuPont Packaging & Industrial Polymers booth at interpack 2011.
Preparations for interpack 2011, which is taking place from 12 to 18 May, are now moving into the final busy stages. The prospects for the world’s most important trade fair for the packaging sector and related processing industries are looking very good.
Danone Canada has announced two major innovations in packaging: a new ecological manufacturing process for its individual serving products, called ‘expansion’, and the use of an ecological high-density polyethylene for its drinkable yogurt packaging.
Mysterious. Original. Elegant. Classy. Challenging. Black is a colour that transcends trends and inspires designers, whether they are creating fashion or furniture, computers or cars.
Bosch updates vertical form, fill and seal machine series for enhanced usability and smooth production.
We publish an interview with Dr. Clemens Willée, Chief Executive Officer, MAUSER Group. The company is a leading manufacturer of plastics industrial packaging.
Members of the innovation circles of packaging producers and brand-name article producers of the Deutsches Verpackungsinstitut dvi gathered at a meeting at the innovation centre of Greiner Packaging International.
Alupol Packaging Group is recognized as the best supplier of flexible packaging for Nestle’s European plants in 2010.
