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Packaging: interface to the digital world

Packaging: interface to the digital world

In addition to the opportunities for digital communications in e-commerce, businesses are making increasing use of digital technologies in shop-based retail. Packaging is an essential interface.

A thirst for innovation

A thirst for innovation

The perspectives for the global beverage industry are excellent, as data provided by British market research institute Euromonitor International and the VDMA Food Processing and Packaging Machinery Association shows.

Sweet temptation

Sweet temptation

The confectionery and baked goods segment is an excellent example of the important impact packaging can have on consumer decisions at the point of sale (POS).