Packagings
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A thirst for innovation

A thirst for innovation

The perspectives for the global beverage industry are excellent, as data provided by British market research institute Euromonitor International and the VDMA Food Processing and Packaging Machinery Association shows.

Sweet temptation

Sweet temptation

The confectionery and baked goods segment is an excellent example of the important impact packaging can have on consumer decisions at the point of sale (POS).

Where’s secondary packaging going?

Where’s secondary packaging going?

The war on packaging waste is fought on many fronts in the beverage industry – from the manufacturers of packaging materials to the bottler. KHS is helping to develop new standards in this field, from which beverage producers and consumers alike are set to profit.

Packaging for all the senses

Packaging for all the senses

Marketing experts have long made use of insights from psychologists to draw conclusions about consumer purchasing habits. As the first point of contact between customer and product, packaging has a crucial part to play.