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 Neuromarketing leads to better packaging design

Neuromarketing leads to better packaging design

How can neuromarketing - using combinations of biometric measuring techniques to analyse consumer reactions – be a tool that makes packaging development more efficient? The answers will be supplied by Iggesund Paperboard and Tobii Pro, a global leader in the field of eye tracking.


 Packaging with lives at stake

Packaging with lives at stake

The regulations for packaging medical technology (“medtech”) products are equally complex. These products must be manufactured in a sterile environment and then transported all the way into an operating room without risking contamination.


 Simple and minimalist with great complexity

Simple and minimalist with great complexity

In the world of packaging it is sometimes complicated to achieve something that looks simple, minimalist and elegant. The paperboard cartons for Jimmy Choo’s L’EAU is a clear example of this. Its colour is pale pink apart from the brand and the fact that it is an eau de toilette.


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