Kuraray - K 2025 Preview

Carmen Mundt from Kuraray Europe presents the company’s priorities for K 2025, including sustainable solutions for the automotive, packaging, hygiene, and medical sectors. Kuraray will showcase ISCC PLUS-certified materials, highlight its mass balance approach, and promote collaboration across the value chain. Key innovations include Eval EVOH products designed around the “Four Rs” (reduce, recycle, redesign, resource) and liquid rubber for tires, helping improve energy efficiency and reduce rolling resistance - especially for electric vehicles.