The Plastic is Fantastic Association, initiated by the Alpla Group, will make its public debut at K 2025 in Düsseldorf. Presented as a global movement focused on how plastic is perceived, the association aims to provide science-based, objective information and to act as a network for stakeholders across the plastics value chain. Its stated approach prioritizes factual communication over opinion, with an emphasis on addressing practical questions about materials, applications and end-of-life solutions.
According to the organizers, the initiative will address topics such as next-generation materials, waste management and sustainability, while seeking to counter common clichés and myths about plastics. The association positions plastic not as the root of environmental challenges but as part of potential solutions, depending on responsible design, use and recovery systems. The slogan announced for the campaign is "Powerful material. Powerful voice." From 8 to 15 October, the group will present itself at K 2025, booth N05 at the North entrance, inviting visitors to learn more, ask questions and engage with the program. The association describes itself as an open, hands-on community format.
Program highlights and participants
Dominic Fiel, chairman and executive director of the Plastic is Fantastic Association, will host guests at the stand. Expected participants include Philipp Lehner, CEO of the Alpla Group. Joseph Tayefeh, secretary general of Plastalliance, is scheduled to sign 100 free copies of his book "Plastic Bashing, Fake News" on 9 October at 1:00 pm. Visitors can also expect the appearance of the association’s mascot, Captain Plasto.
Campaign focus
K 2025 will also serve as the launch platform for a global communications campaign. The association states that the campaign will emphasize benefits associated with plastics in modern applications, including safety, low weight, hygiene and recyclability. It also asserts that plastic can often be the most sustainable option when assessed across the product life cycle. The stated objective is to bring existing scientific knowledge about plastics to broader public awareness and encourage informed discussion.
