Following the completion of construction in August and the gradual relocation of operations to the new facility from September 2025, Haitian's manufacturing plant in Serbia has become an important part of the company's international production network. As one of the company's five manufacturing facilities located outside China, it supports the "Think Global, Act Local" strategy, strengthening the manufacturer's presence in Europe and in the Middle East and Africa region. The initial investment exceeded EUR 120 million. The plant in Ruma covers a total area of 250,000 m², including 60,000 m² of production space and around 4,500 m² dedicated to administration, customer support, and training facilities. The site is currently supported by more than 100 local Serbian employees and experienced specialists from China, combining regional expertise with Haitian's global manufacturing know-how.
In 2026, Haitian Serbia is expected to produce 500 to 600 injection molding machines for customers in Europe and the MEA region. The company continues to focus on servo-hydraulic injection molding machines, such as the Haitian Mars series with toggle technology and the Haitian Jupiter series with two-platen technology. Both series are available in different configurations for a wide range of applications and industries. From 2027 onwards, Haitian also plans to include the electric Zhafir Zeres series in production. This is intended to expand the locally available machine portfolio and provide plastics processors in the region with faster access to both servo-hydraulic and electric solutions. In addition to machine production, Haitian Serbia also serves as a central spare parts hub for Europe and the Middle East. The facility maintains an extensive inventory of spare parts for all major machine series to ensure prompt availability and shorter response times.
Scope of operations and technical base
The Serbian facility has obtained several certifications that underline Haitian's approach to quality, environmental responsibility, and occupational safety. These are ISO 9001:2015 for the quality management system, ISO 14001:2015 for the environmental management system, and ISO 45001:2018 for the occupational health and safety management system. Beyond manufacturing injection molding machines, Haitian Serbia is to support the expansion of other group divisions in Europe. A particular focus has been placed on automation offered by Haitian Smart Solutions, including robots, auxiliary equipment, integrated production cells, and turnkey manufacturing concepts.
The next important step is to develop local capabilities in engineering, research and development, and product design. Local teams specializing in mechanical, hydraulic, and electrical systems are to support the adaptation and development of solutions tailored to the needs of the European market. According to the company, this is to allow machine technology to be aligned more closely with regional production requirements, application trends, and individual customer needs.
Open House in 2026
On September 22–24, 2026, Haitian Serbia will organize its first official Open House event for customers, partners, and industry representatives. The meeting is intended to provide direct insight into the plant's manufacturing capabilities, application technologies, automation concepts, and integrated production solutions.
Visitors will also be able to gain a broader understanding of Haitian's regional manufacturing strategy and the planned role of the Serbian facility within the company's global footprint.
