Stadler outlines strategy for the future and unveils latest innovations at IFAT

Stadler outlines strategy…

Stadler Anlagenbau GmbH, the globally active German company specializing in the planning, production and assembly of turnkey recycling and sorting plants, presented its strategic objectives and unveiled its groundbreaking WireX automated bale wire remover and innovative digital solutions during a press conference held on May 13 at the IFAT trade fair in Munich, Germany. As part of its strategy to secure Stadler’s future in the long term, the company appointed Julia Stadler as Chief Digital Officer in 2023, the first member of the eighth generation in the family business.

Willi Stadler, CEO, and Julia Stadler led the press conference, outlining the company’s short to medium-term strategy, which focuses on advancing the Circular Economy, harnessing digital solutions, and pursuing its research programme in its constant search for new ways of supporting the recycling industry in its evolution.


Towards a circular economy: collaboration across the value chain

The growing environmental awareness across governments, corporations and consumers is driving progress towards a circular economy, which is gaining momentum. New regulations are continuously coming into force to foster sustainable practices - from addressing the issue of single-use plastics to incentivising recycling. Technological advances are constantly expanding the scope of recycling and reducing our reliance on virgin plastics. Corporate reputation and potential cost savings are increasingly pushing companies to commit to circular economy principles.

“We can see that the world is going in the right direction,” says Willi Stadler. “However, we still face important challenges such as economic viability, product design complexity and the need for global standards and cooperation. At Stadler, we believe that effective collaboration of all the members of the value chain is essential for further progress towards a circular economy to be made. This means the involvement and coordination of industry associations, authorities at local and government level, the European Commission, research institutes and universities, designers and users of products and packaging, all the way to the recycling industry and suppliers of sorting plants and technologies like Stadler.”

“As a plant and equipment manufacturer, our primary role in the chain is to support the recycling industry with our high-performance sorting systems,” adds Julia Stadler. “We are constantly searching for new ways to help the recycling industry expand its scope and effectiveness. To this end, in addition to our in-house research programmes, we participate in research projects to explore solutions to recycle more materials from different waste streams. Also, we believe that we can make a big difference by acting as a link between key elements of the value chain.”