After a positive trend with a corresponding increase in visitors to last year's fair was already noted at the beginning of this year, early signs for 2019 are promising once more: After cautious consumption during the years of recession, Russian consumers are now increasingly reaching for high-quality packaged foods again. The sale of soft drinks is also rising. At the same time, Russia is resolutely continuing its policy of import substitution. Thanks to state support and subsidies, the percentage of locally produced products has increased. For the further processing of these products, Russian and international companies are unabatedly investing in the development and expansion of their local production capacities, boosting the demand for packaging, processing and bottling/filling technology in the process.
Wide range from technology to packagingThe upakovka trade fair exhibits promising products and solutions from the entire value chain for the target groups of food, beverages, confectionery products and baked goods, pharmaceuticals, cosmetics, non-food consumer goods and industrial goods with a focus on processing and packaging technology, whereby the packaging part of the upcoming event is once again considerably expanding in scope. The increased alignment towards the pharmaceutical sector due to the partnership with the Association of Pharmaceutical Packaging Manufacturers (APFU) is also new in 2019. APFU represents the interests of leading Russian manufacturers of pharmaceutical packaging. At upakovka, pharmaceutical companies not only find solutions for solid products, but also for liquid medications. In addition to beverage bottling technology, filling technology for cosmetics and chemicals is part of the offerings of exhibitors such as KHS, Krones, Sidel and SMI. Companies that are taking part within the scope of the official German delegation also include global players such as Fawema, KBA, Theegarten-Pactec, Sollich and Thyssenkrupp Rasselstein. Added to this group are individual exhibitors such as Rovema, AUER Packaging, OMAG Srl, SIPA, CFT Group and OMAS Tecnosistemi. Various companies of the "Processing & Packaging - The High Tech Italian Way" network and members of the Italian mechanical engineering association UCIMA will also be represented at upakovka 2019. The Russian exhibitors include Danaflex-Nano, Zolotoy Shar Group, Russkaya Trapeza and Robotek Production Company.
"Innovationparc" special topic considerably expandedSince upakovka has been organised under the aegis of the interpack alliance, the "innovationparc" special topic adapted by interpack in Düsseldorf will play an important role in Moscow. After the lively interest of the last two years, the forum programme of innovationparc will take place in parallel on two stages at upakovka 2019. In this way, visitors can obtain even more information on the trending topics of the industry throughout the duration of the trade fair. Focuses will include "Digital Innovation for Packaging & Labelling," "Packaging Design," "Recycling and Packaging Waste" and, for the first time, "Pharmaceutical Packaging and Labelling." The latter is of particular interest to affected companies due to new legal regulations. In addition, a block will once again be provided on the topic of 'Safe Food' in cooperation with the Food and Agriculture Organization (FAO). The partners of innovationparc are the National Packaging Confederation (NCPack), the Verband Deutscher Maschinen und Anlagenbau (VDMA), the Global Association for Marketing at Retail (POPAI), the Russian Branding Companies Association (RBCA) and the Russian trade journal Tara i Upakovka.
In total, about 850 companies will have exhibits at upakovka and the parallel trade fair interplastica - International Trade Fair Plastics and Rubber. upakovka will once again take place in the Forum hall, one of the largest on the trade fair grounds.