Four suppliers to the label and package printing sector will jointly demonstrate a complete, live label production workflow at Labelexpo Europe 2025 in Barcelona. ETI Converting, Martin Automatic, Lundberg Tech and LemuGroup will connect their technologies to run a real converter job for Mirmar, showing non-stop operation from raw webs to finished, palletized rolls. The same team previously presented the concept at Labelexpo Americas, where the fully integrated line ran continuously and produced commercial labels. In Barcelona, the companies will again emphasize real-world conditions rather than a staged demonstration. Visitors will be able to follow every stage of the process and discuss details at the participating booths, with ETI Converting at stand 4D35, Martin Automatic at stand 4D37, Lundberg Tech at stand 4D27 and LemuGroup at stand 4D29.
Line configuration and workflow
The configuration integrates two webs fed into ETI Converting’s Cohesio platform via Martin Automatic dual MBS butt splicers, providing continuous unwinding to enable adhesive coating, laminating and die cutting. Matrix waste removal is managed by Lundberg Tech’s MatrixCompactor 200 to stabilize waste handling, reduce manual intervention and support consistent line speed. Finished rolls are rewound on LemuGroup’s GTU turret rewinder and then palletized using the company’s UltraCompact robotic system, closing the loop with end-of-line automation. The combined setup is designed to illustrate inline production with minimal stoppages, efficient changeovers and coordinated controls across unwinding, coating and laminating, finishing and logistics.
Industry perspectives
Maxime Bayzelon, president of ETI Converting, said: "This collaboration is about giving converters real freedom. The freedom to build the production line they need, with the technologies they trust, and without compromising on performance. By joining forces with Martin Automatic, LemuGroup, and Lundberg Tech, we’re showing how non-stop unwinding, coating and laminating, finishing, and end-of-line automation can work as one seamless process. It reflects what converters need most today: the ability to adapt quickly, run efficiently, and grow with confidence. We’re proud of what we’ve built together–and we believe converters will walk away inspired by what they’ll see."
Iñaki Larrea, CEO of LemuGroup, commented: "LemuGroup has always had a clear vision, to offer customers the best technology on the market. We understand the need for companies to achieve fully integrated and automated processes and that is where we focus our efforts. With this collaboration, we are showcasing more than just technology, we are proving that it’s possible to deliver solutions built with the best modules on the market. We want to pass on to the customer the same confidence we have in this project. Running a real production line in such a demanding environment as a trade show is a challenge, but also an opportunity to demonstrate the level of integration, automation and reliability we can deliver."
Gavin Rittmeyer, vice president of sales and marketing for Martin Automatic, said: "Our strategy has always been to lead with original designs and provocative, but well-managed goals, to deliver results that surpass expectations or even the imagination of the industry. Together, Martin, ETI, LemuGroup and Lundberg Tech are demonstrating, in real time and in the most difficult of circumstances, what no one else has dared, or dreamed of doing – creating labelestock and converting it live, at a European trade show."
Karsten Kejlhof, chief commercial officer for Lundberg Tech, concluded: "At Lundberg Tech, we believe innovation isn’t just about new technology, it’s about creating solutions that solve real-world challenges. At Labelexpo Europe 2025, we’re proud to demonstrate how automated matrix waste handling can ease operators’ daily work and boost overall equipment effectiveness (OEE) in non-stop production environments. Together with ETI Converting, Martin Automatic, and LemuGroup, we’re not just running a line, we’re showcasing what’s possible when expertise, integration, and a shared commitment to performance come together. It’s the same value we deliver to our customers and partners around the world every day."
Welcoming the initiative, Andrew Galloway, Group Director EMEA, Labelexpo Global Series, commented: "We’re delighted to welcome ETI Converting, Martin Automatic, Lundberg Tech and LemuGroup’s integrated live production. Initiatives such as this bring the future of label manufacturing to life on the show floor, demonstrating the benefits linked to efficiency and cost-saving of an integrated production line."
Visitor information
The live demonstration will take place across the participating companies’ stands, with ETI Converting at 4D35, Martin Automatic at 4D37, Lundberg Tech at 4D27 and LemuGroup at 4D29. Labelexpo Europe 2025 will be held at Fira Gran Via in Barcelona from 16 to 19 September. An expo pass costs €95. Registration and additional information are available on the Labelexpo Europe 2025 website.
