Wave of economic recovery reaches Europe

Strong growth in Western Europe and North America

After several difficult months from April to September 2020, business initially picked up again in North America and China. Europe followed with a slight delay, but is now "back in full swing," according to Christoph Steger. In Western Europe in particular, the level of demand in the first half of 2021 is at a record level. Eastern Europe is benefiting from the relocation of production facilities. In addition, the shortage of skilled workers there is pushing automation forward.

In North America, the Engel Group experienced a very strong first six months with growth in all sectors. The reshoring trend is also making itself felt in this region. At the same time, digitalisation is ensuring that higher productivity can be achieved in a cost-efficient way.

In Asia, China remains the biggest growth driver. The country is showing significant growth compared to the previous year, but has not yet reached pre-Covid levels.
Potential is opening up in India, where processors are investing in modernisation and capacity expansion. Government subsidy programs are supporting reshoring projects with the aim of reducing the dependence on China.

Southeast Asia and Latin America are still waiting for economic recovery to set in. Continued high infection rates and a still very low vaccination rate are holding back economic recovery in these countries. However, Engel is optimistic for Mexico, Brazil and Colombia in the second half of the year.

Shortage of materials is biggest challenge

The surprisingly rapid upturn, accompanied by an uncertain outlook are characteristic of the changed market situation in the long term. "The markets are becoming more volatile and demanding more flexibility from us," says Steger. "We are adapting to this."

But the biggest challenge at the moment is delivery bottlenecks in raw materials and components. Due to Covid-19 and the shift in consumption trends as a result of the pandemic, semiconductors in particular have become scarce on the market. This is aggravated by an increase in demand following the end of the lockdowns, which cannot be met by current supplies. Steel and steel products are following a similar trend. "Thanks to our very good cooperation with our suppliers and our global network of plants, we can largely avoid delays in delivery, though," emphasises Steger.

Digitalisation for a more sustainable future

The transformation of the automobile, sustainability and digitalisation are the three major drivers of innovation that are gaining further momentum with the economic upturn. "Fakuma is happening at exactly the right time here," says Steger.

Covid-19 has clearly demonstrated the benefits of digital processes and the importance of digitalisation for competitiveness. The market penetration of digital solutions has accelerated. But, all told, the level of maturity in terms of the digitalisation of injection moulding processes is still heterogeneous. "A wide range of both field-proven and new digital solutions is available for all maturity levels," says Steger. "We are actively pushing for processors to grasp this opportunity and gear injection moulding production facilities for future requirements with a view to competitiveness, but above all to sustainability."

Digitalisation is an important enabler for the circular economy – this is clearly demonstrated by Engel's stand at the Fakuma show 2021. "Digitalisation helps us to leverage the full potential of the injection moulding machine, and to make production more efficient by doing so," says Steger.

"The investment backlog has cleared, investments are being made again, and worldwide," says Dr. Christoph Steger, CSO of the ENGEL Group.
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