Tria has announced that participation in the Fakuma trade fair will not be included in the company's exhibition programme for 2026. According to the company, this decision is consistent with the evolution of its trade fair communication strategy and its approach to presence in key markets. The company highlights the growing role of its foreign subsidiaries and a more selective approach to choosing trade fairs in which it will take part.
In recent years, Tria has strengthened its international presence by establishing four wholly owned subsidiaries in the United States, Brazil, China and Germany. These offices play a strategic role in the technical development of solutions, sales, machine assembly in China and Brazil, spare parts management and technical support. Their scope of activity goes beyond the local market, also covering neighbouring countries or broader economic areas, which enables more direct contact with end users.
In parallel, the company is investing in the development of technologies dedicated to various industrial sectors, including food and non-food packaging, the automotive industry, construction, household appliances, and the pharmaceutical and medical sectors. This approach is intended to enable Tria to deliver innovative solutions tailored to the needs of end users, designed to meet the specific requirements of each application.
New trade fair presence strategy
The modified trade fair presence strategy adopted by Tria, resulting from the organisational and market developments described above, is based on three main pillars. The first is participation in major international industry events such as K, Chinaplas, NPE and Plastico Brasil. At these events, the company plans extensive involvement of its foreign subsidiaries, both in terms of staff presence and the range of machinery on display.
The second pillar consists of highly specialised sectoral or regional trade fairs, to which Tria intends to allocate increasing resources. The aim is to strengthen its presence in specific market segments and better tailor its communication to audiences from particular industries or regions. Such events are expected to enable a more targeted presentation of solutions designed for specific applications.
The third element of the strategy concerns participation in annual trade fairs through local distributors. At the same time, Tria announces that it will concentrate its own resources and efforts on events held every two or three years. In the company's view, such trade fairs offer greater opportunities to present genuinely new solutions, on which the team has had time to work in a comprehensive and fully engineered manner.
Importance of the German market and plans for 2026
Despite its decision not to exhibit at Fakuma, Tria emphasises that the German market remains strategic for the company. Germany was the first foreign country where a branch was opened in 1998, in Willich, and this market is still perceived by the company as stable, with a base of loyal customers. According to Tria, these customers consistently appreciate the quality of the products and services offered, which justifies maintaining a strong operational presence in the country.
However, other important trade fair events will appear in Tria's exhibition calendar for 2026. The company announces that during the Plast trade fair in June, several new developments created after K 2025 will be presented. These innovations are intended to be the result of development work carried out in the period between the main industry events, in line with the adopted policy of focused and selective participation in trade fairs.
