P.E.T. Engineering at Brau Beviale 2015

P.E.T. Engineering at Brau…
P.E.T. Engineering presented its new materials and injection processes consultancy services for the first time at the Brau Beviale International Fair with the goal of supplying bottlers and converters with practicable solutions from granules all the way through to bottles on shelves.

Thanks to the addition of this new service which allows us to perform fully autonomous, objective and scientific checks on the latest barrier, colour and additive inventions, P.E.T. Engineering has taken its ability to encompass each individual packaging development in an integrated consultancy approach covering design and industrialisation one step further.

The outcome of this approach is practicable packaging which can proceed straight to the production line like those which P.E.T. Engineering presented at Brau Beviale to the great interest not simply of bottlers but also of the judging panel of the World Beverage Innovation Award which took place at Messenzentrum in Nuremberg with 360 entries subdivided into 26 categories from 40 countries.

The jury placed Origin & Genesis, the two flat water bottles designed for the HO.RE.CA sector, as finalists in the Best Bottle in PET category and 9.3, the small format bottle for pasteurisable beer, in the Best Alcohol Innovation category.

9.3, the half-litre bottle for pasteurisable beer weighing just 26.3 grams, is P.E.T. Engineering’s answer to breweries looking for a bottle capable of combining a premium appearance with high mechanical performance capabilities such as thermal stability and shape retention and the geometry of the base after pasteurisation treatment.

Capable of resisting 30 UP the bottle is made in a monolayer material for high temperatures in a distinctive minimalist shape, a champagne base and a Pelliconi pull-off cap and is the ideal, easy-to-implement solution for anyone wanting to make the move from glass to PET without significantly changing their existing bottling lines.

Origin & Genesis are the two new PET bottles developed by the P.E.T. Engineering Design Centre for the premium category table water bottling sector in elegant, linear designs using transparent, glass-effect PET made with the Glasstar additive. Weighing just 40 grams these smart bottles are ideal for top class restaurants and catering services.

On the subject of the projects presented Elisa Zanellato, P.E.T Engineering's Marketing & Communication Manager, argues that "Developing packaging and, in particular, the creation of a delicate balance between its performing-operating and communicating functions must be the outcome of a combined technical and aesthetic process in which practicality and appearance are indissolubly bound to ergonomic and usability studies. For this reason at P.E.T. Engineering we have developed a service which starts from a study of the material to be used to make the packaging and concludes by launching the production line. It is only in this way that we can guarantee creative, practical packaging capable of creating a bond between product and consumer, values and needs, brand and the popular imagination to make packaging one of the most important tools for both product and brand communication.