The top event for visitors from all over the world
In particular the number of visitors from overseas is testimony to the fact that drinktec is a worldwide event and is rightly regarded as the industry’s global economic summit. The number of visitors from China was more than 2,000, an increase of 65 percent. That means China already occupies second spot in the rankings of the top 10 countries of origin for visitors - behind Italy, which likewise recorded a sharp increase thanks to SIMEI: by around 45 percent to 5,240 visitors. There was also a striking rise in attendance from South America. SIMEI apparently helped boost the number of visitors from Argentina to 545 (an increase of 165 percent). 1,100 visitors came from Brazil, a rise of 40 percent. France, likewise a wine country, came fourth this year with 1,800 visitors. Apart from Italy, China and France, other countries in the top ten were Russia (1,857 visitors), the UK (1,619), the U.S. (1,570), Austria (1,567), Spain (1,254) and the Netherlands (1,221).Prof. Dr. Matthias Niemeyer, Chief Executive Officer, KHS, Germany: "As a globally leading trade fair and also as the largest trade fair for the beverage and liquid food industry, drinktec is a very important platform for the entire KHS team for intensive exchanges of ideas with partners - customers, colleagues, prospects, journalists and visitors - to show our innovations and of course to conclude business transactions. The entire industry and global experts meet there. drinktec provides perfect conditions for exhibitors to present products and innovations."
Top marks for the supporting program
As in previous years, drinktec again earned outstanding plaudits from visitors. Almost all of them (97 percent) rated the trade fair as “excellent to good” and 96 percent intend to return in 2021. The new exhibition areas also went down well. 88 percent of visitors voiced a positive opinion about SIMEI@drinktec and 93 percent praised the Home&Craft area. The numerous events in the supporting program - the networking platforms, awards, and the conferences and forums -also met with overwhelming approval. Brewers from all over the world were drawn, for example, to Place2beer, an attractive port of call for craft brewers in particular. One-in-five of all brewers who visited drinktec came from that segment. The Innovation Flow Lounge, which was created in 2013 especially for visitors from the fields of sales and marketing, attracted around 1,000 interested attendees from all over the world. The drinktec Forum in Hall A2 was also well-attended, recording around 1,300 visitors.
Source: Messe Munchen
Photo: Plastech
