With over 200 million inhabitants Nigeria is already by far the most heavily populated country in Africa. In the next 30 years the United Nations reckon on this number doubling, meaning that by 2050 around 410 million people will live here. After India and China, the country of Nigeria will then have the world’s third-largest population. The supply of drinking water is inadequate: until a few years ago only one in two people had access to clean water. The country’s infrastructure is also still in its infancy, so that Nigerians are continuing to have to resort to buying water in bottles – about 45 billion liters of it in 2019.
Huge potential for growth
In contrast, with a volume of approximately two billion liters the carbonated soft drinks segment is modest compared to the rest of the world. Accordingly, there’s huge potential for growth on a hotly contested market that primarily targets the as yet small but rapidly increasing middle class. This market is dominated by multinational companies. Alongside a number of medium-sized providers with three or four filling lines there are a vast number of small companies that are growing fast.
To date Big Bottling Company (BBC) Nigeria Limited, that started up in 2015 as a Nigerian subsidiary of the AJE Group from Peru, has been a fairly minor player. The AJE family business, founded over 28 years ago, is today one of the biggest international beverage groups worldwide with production sites in more than 28 countries. In terms of sales volume, internationally AJE is the fourth-largest producer of non-alcoholic beverages. BBC’s bottling plant is in Agbara on the edge of Lagos, the most densely populated city in both Nigeria and the whole of Africa. The products made by BBC include the extremely popular BIG Cola, BIG Orange, BIG Lemon & Lime and BIG Water.
Thanks to a clever strategy the company’s market entry a few years back proved a great success: instead of in the standard 500-milliliter bottle common to its competitors BBC launched its products in a 650-milliliter receptacle – for the same price. With this smart move the startup was able to score with its decidedly cost-conscious consumers and secure itself a respectable share of the market from day one. This element of surprise was also to BBC’s advantage, for it took a while for its competitors to follow suit.
Investment in a PET line from KHS
Since British private equity company Duet Group joined BBC in 2018, there’s been a lot of investment in order to ready the company for the expected exponential growth in demand and expansion to the neighboring countries. One of the more notable new acquisitions is a PET line with a capacity of up to 48,000 bottles per hour engineered by Dortmund systems supplier KHS. The InnoPET BloFill stretch blow molder/filler block forms the heart of the line. In order to meet BBC’s sustainability targets, the stretch blow molder has been equipped with the AirBackPlus air recovery system. It recycles the compressed air used in the stretch blow molding process, reuses some of it and in doing so reduces the amount of compressed air needed. This cuts the amount of energy consumed during compressed air generation by up to 36%.
The volumetric Innofill PET DRV filler is a winner on product and bottle changeovers thanks to its very short setup times. As BBC handles many different SKUs, this gives the company the flexibility it needs and at the same time ensures extremely high line availability. The line is supplemented by various packaging and palletizing equipment that includes a labeler, packer and palletizer, among other machinery.
The advance of PET
For KHS the Big Bottling line is the first PET reference in this capacity range in Nigeria. Until now, here as in many parts of Africa beverages were chiefly filled into glass bottles. PET containers have become more popular in the last few years, however. “The plastics debate hasn’t yet gripped Nigeria as hard as other countries in Africa,” explains Alexander Fuchs, managing director of KHS Machines Nigeria. The issue still takes little political priority; there are no laws governing waste and owing to the low price of oil the climate for investment in waste management infrastructure is poor. “Despite all this, a cross-company initiative has been formed by several major soft drinks producers and breweries who are already working on a joint recycling program.”
Nobody expects any strict bans here, such as those imposed on plastic bags in Kenya and Ruanda. However, should the government become active in the medium term and designate rules for PET bottles, for example, the initiative aims to be one step ahead. In this context the new KHS reference system is acting as something of a trigger for the region. KHS has now received orders for further PET lines – not just from Nigeria but also from its neighbors in Ghana and Cameroon. BBC itself is planning to expand its facilities in Agbara as the company wishes to also take on Nigeria’s big soft drinks producers in the future.
Heart of the PET line for Big Bottling Company is the InnoPET BloFill stretch blow molder/filler block from KHS that forms and fills PET bottles.