Amcor will present its expanded portfolio of rigid and flexible packaging at Packaging Innovations & Empack 2026, which will take place on 11–12 February 2026 at the NEC exhibition centre in Birmingham. The company, describing itself as a global supplier of packaging solutions focused on environmental responsibility, plans to use its presence at the event to showcase a wide range of packaging formats for different market segments.
The Amcor display will be located on two stands positioned opposite each other, numbered E40 and F40. This layout is intended to allow visitors to explore both the rigid and flexible packaging ranges in parallel. Among rigid solutions, the company lists cups, bottles and containers, while the flexible offering will include films, pouches and wraps. The presentation is intended to show how brands can simplify packaging development processes by sourcing multiple formats from a single technology partner.
A central theme of Amcor's participation in the trade fair will be the linkage between functional performance and packaging design and the requirements of sustainable development. The company announces demonstrations of solutions that use recycled polymers, lightweight structures and systems adapted for refilling. The application of such concepts is intended to reduce the environmental impact of packaging while maintaining standards in product protection and consumer appeal.
As Amcor highlights, the innovations on display address current regulatory challenges in the UK market, including evolving packaging tax rules and restrictions related to single-use plastics. The solutions are designed to help brand owners adapt to these requirements while maintaining targeted commercial parameters and meeting demands for on-shelf product differentiation.
"We are pleased that in February we will be able to present the full breadth of Amcor's expertise at Packaging Innovations," said Peter Briggs, Sales Director Food UK at Amcor. "Our combined portfolio enables brands to evaluate rigid and flexible options side by side, making it easier to choose solutions that deliver measurable sustainability gains while supporting required performance levels and market differentiation."
Scope of offering: from small runs to global projects
Amcor emphasises that its offer covers both packaging available with no minimum order quantities, aimed at emerging brands, and fully customised designs for global manufacturers. This is intended to enable the company to serve a broad spectrum of customers, from businesses introducing new products to the market to established enterprises seeking comprehensive packaging concepts.
Participation in Packaging Innovations & Empack 2026 is, according to the company's announcement, intended to confirm the continuation of its commitment to developing packaging solutions aligned with regulatory and market expectations. At the same time, the presence on two stands is expected to make it easier for visitors to compare different formats and material structures in terms of their suitability for design, logistics and environmental requirements.
The organisers of Packaging Innovations & Empack 2026 state that one of the key areas of interest for visitors will be solutions that enable a reduction in the environmental impact of packaging and better alignment with policies related to plastics. In this context, Amcor's presentation, focusing on recycled materials, lightweight structures and reuse-ready systems, fits within current development trends in the plastic packaging industry.
