The Plastic Recycling Show Middle East & Africa (PRS ME&A) has announced a strategic partnership with the Circular Packaging Association (CPA) as its Official Knowledge Partner for the event’s highly anticipated third edition, set to take place from 15-17 September 2025 at the Dubai World Trade Centre.
This collaboration brings together two key players committed to transforming the future of packaging in the MENA region. At the heart of this partnership is a shared vision: to accelerate the transition toward circular packaging systems and promote innovation that reduces waste, increases recycled content, and supports national sustainability agendas - particularly the UAE’s Circular Economy Policy 2031.
Driving Dialogue and Innovation on the Road to Circularity
As Knowledge Partner, CPA will play an active role in curating and delivering thought leadership across the PRS ME&A 2025 conference agenda. This includes showcasing global case studies, engaging in multi stakeholder dialogue, and convening experts from across its membership network to drive forward practical and scalable circular packaging solutions tailored to regional market realities.
"Circular Packaging Association has been instrumental in pushing the circular packaging conversation forward" said Taher Patrawala, Managing Director, Media Fusion LLC. "Their involvement will add real value to PRS ME&A and its community of recyclers, technology providers, and manufacturers."
Mohamed Eldabaa, Chairman of the Circular Packaging Association said "This partnership is an important milestone, as it spotlights some of the most exciting packaging innovations driving circularity across the region. Through our collective experience and access to international best practices, CPA is proud to act as a knowledge-sharing platform - highlighting how countries around the world are embedding circular economy principles into packaging policy, design, and infrastructure. We look forward to working with PRS ME&A to accelerate the pace of collaboration and innovation across the MENA region."
With growing demand for sustainable packaging solutions and evolving regulatory frameworks, the 2025 edition of PRS ME&A is expected to be the most impactful yet - serving as a critical convening point for decision-makers committed to building a future-ready, circular packaging economy.
