Labelexpo Europe 2025 will open at Fira Gran Via in Barcelona from 16 to 19 September, presenting its largest edition to date and a broadened scope that spans labels, folding cartons and flexible packaging. The organizer, Labelexpo Global Series, confirms an expanded education and community program built around regulatory readiness, technology convergence and skills development. A new feature, the Pulse Arena, will serve as a complimentary hub for technical sessions and networking focused on sustainability with an emphasis on PPWR, diversification opportunities for label converters into flexible packaging and folding cartons, and the future of AI and automation in the package printing industry. The Label Academy will run a master class on folding cartons for label converters, and a dedicated RFID Technology Master Class covering all stages of manufacturing RFID labels, testing and encoding, aimed at helping converters understand how to enter this market. The show reports that over 25 percent of existing exhibitors have portfolios spanning labels, flexible packaging and folding cartons, highlighting the convergence of technologies now reflected on the show floor and in the education program.
Education and technology program
The Pulse Arena is designed as the epicenter for current industry topics, including PPWR compliance pathways, diversification strategies beyond labels, and practical applications of AI and automation in package printing operations. Sessions will also explore how RFID can support mandates such as PPWR and the Digital Product Passport, enable product tracking across global supply chains and open new channels for consumer engagement. The Label Academy curriculum complements this with targeted master classes that provide step by step guidance, tooling and process considerations, and performance verification methods.
Andy Thomas-Emans, strategic director of Labelexpo Global Series, said: "As our industry embraces the convergence of technologies across labels, flexible packaging and folding cartons, and brands develop new needs for smart and sustainable packaging technology, education becomes the critical bridge to success. The Pulse Arena and our specialized Master Classes equip professionals with the knowledge to navigate PPWR compliance, diversification opportunities, and emerging AI applications, ensuring they are prepared for tomorrow's challenges today."
Ambassadors and speakers
Labelexpo ambassadors will act as keynote speakers or session leaders across topics including flexible packaging, folding carton, materials, sustainability, and automation and AI. The appointed ambassadors are: Chris Ellison, managing director, OPM Labels and Packaging Group Ltd; Corey Reardon, president and CEO, AWA Alexander Watson Associates; Marius Tent, founder, ViaPackaging UG and 360 PackMastery; Will Parker, senior packaging industry executive; and Steve Metcalf, founder, CEO and chief AI officer, Imagine AI Live. They are also sharing insights across Labelexpo channels, including an exclusive video discussing the future of the label and packaging industry. Watch here:
Another highlighted speaker is sustainability thought leader Dr. Leyla Acaroglu, who will deliver a keynote session designed to challenge the boundaries between design, business and innovation.
Jade Grace, managing director, Labelexpo Global Series, said: "Our partnership with renowned industry leaders and experts as Labelexpo ambassadors represents a significant step forward in delivering exceptional value for show visitors. These visionaries bring unbiased insights that will help our community navigate challenges and embrace opportunities across the evolving package printing landscape."
Community and networking
The event program includes multiple opportunities to connect. A pre event industry run on 15 September will bring peers together for a morning activity with views of Barcelona. Festa Barcelona on the evening of 16 September will transform Time Out Market into a celebratory venue and will host the inaugural Labels & Labeling Global Awards. Girls Who Print, a global nonprofit supporting women in print and graphic communications, will run a dedicated event led by Deborah Corn, executive director, and Pat McGrew, managing director, focused on skills development and networking.
Andrew Galloway, group director EMEA, Labelexpo Global Series, said: "Labelexpo has always been more than an exhibition, it's where our industry comes together to share, learn, and grow. The community spirit at Labelexpo Europe 2025 goes beyond business, it's about creating meaningful connections that drive our industry forward."
Practical information
Labelexpo Europe 2025 will take place at Fira Gran Via, Barcelona, from 16 to 19 September. An expo pass costs €95. Registration and additional information are available on the Labelexpo Europe 2025 website.
