Five questions for Phillip Blass, Director FachPack

That sounds very promising and brings me to the next point. Alongside the exhibitor stands, the supporting programme at a trade fair is of course always of particular interest to visitors. What do you have planned for 2022?

The supporting programme at FachPack will once again be very diverse, inspiring and extensive. The PackBox and TechBox forums, which are very popular with visitors, will pick up the theme “Transition in Packaging” and explore the pressing issues currently affecting the industry. The three daily topics at PackBox are: “Market Experience and Expectations”, “Sustainable Design & Material” and “Packaging: digital & smart”. At TechBox, the agenda will cover the topics “Innovation & Climate Strategy”, “New Work & the Shift in Attracting Skilled Personnel”, and “Efficiency & Digitalisation”.

The special show “Packaging through Design”, curated by our long-standing partner bayern design, will explore packaging design and the stories behind the products and designers. Our international start-up area and the pavilion for innovative young companies will provide a breath of fresh air and new ideas for the world of packaging. On the first day of the event, the most innovative products and equipment will be acknowledged with the prestigious German Packaging Award from the German Packaging Institute (dvi). The “Labels & More” pavilion and robotic packaging line will also deliver interesting insights into labelling technology and robotics, while at the Pavilion of European Packaging Associations and Networks, information-sharing and networking take centre-stage. You can look forward to all this and more at FachPack!

Last year you extended the live event on site into the digital environment with myFACHPACK. Will myFACHPACK be making an appearance again in 2022? And if so, what added value does this extra digital platform offer?

The focus of FachPack 2022 will obviously be on the trade fair experience on site. Personal, face-to-face conversations and the inspiring and vibrant atmosphere on the exhibition floors are what our customers appreciate so much about the trade fair format. Nevertheless, digital options allow people to prepare and follow up their on-site visit more efficiently. A revised version of myFACHPACK will therefore be available in 2022, with new features for exhibitor and product searches, matchmaking and knowledge transfer.

In the run-up to the event, visitors will be able to display a list of all exhibitors that they can filter and select according to personal interests and other criteria. To this end, a fully-fledged exhibitor and product search function will be available on our website from May. From September, we will then enable the interactive functions of myFACHPACK. In addition to facilitating personalised contact via chat and video functions, the platform’s scheduling function also allows visitors to make even more efficient use of their time at the trade fair. The presentations in the PackBox, TechBox and InnovationsBox forums will be streamed live on site again, so that even those who cannot be there in person can take part digitally. And if you miss a presentation at the fair, you can simply download it online after the event is over.