Clear profile and new brand image at Fachpack 2021

Clear profile and new brand…

Despite all the uncertainty right now, one thing is definite: the date for Fachpack 2021. The European trade fair for packaging, technology and processing will take place as planned at the Exhibition Centre Nuremberg from 28 to 30 September 2021. Preparations are already in full swing, and registration documents were sent to exhibitors at the beginning of May. Following the scheduled break in 2020, Fachpack will be back in 2021 with a clear profile, a new brand image and a new slogan, “We create the future”.

„In recent months we have been working in depth on the positioning of Fachpack, and have spoken with many businesses and partners,” says Heike Slotta, Executive Director Exhibitions at NürnbergMesse. “One thing was clear as a result: Fachpack is an important guide for the packaging industry and its users in Europe. It is a source of new suggestions, it sets new trends and heads in new directions. In addition to its clear European and regional focus, exhibitors at Fachpack really appreciate the full-on working atmosphere, the high quality of the industry professionals and the good cost-benefit ratio of taking part”.

Fachpack offers exhibitors and visitors plenty of space and time for inspiring discussions and working together to develop the packaging solutions of the future. Exhibitors can establish the perfect leads that will pave the way to successful business, and visitors receive specific answers to their packaging questions. Fachpack also proves a winner with its compact, three-day schedule and attractive stand rental costs.

“Environmentally friendly packaging” and business trends at a glance

The new slogan, “We create the future”, says it all for Fachpack 2021, as exemplified by the key theme of “environmentally friendly packaging”, which remains as relevant as ever. This is one of the ways in which Fachpack is responding to the societal challenges facing the packaging industry. It provides the ideal platform for presenting best-practice options for environmentally friendly packaging solutions in a media-friendly way, and also encouraging positive discussion about them at a public level. On display at Fachpack are recycled or recyclable packaging, materials that help to save resources, reusable packaging and systems, and processes that go easy on the environment. Materials, technology and processes are considered in a new light. Fachpack also draws on all the key trends in the packaging sector, with an attractive supporting programme that offers new sources of inspiration and food for thought, especially in the PACKBOX and TECHBOX forums, and in its many special shows, workshops, meeting points and award ceremonies, the German Packaging Award in particular.

PackPin: the focus of the new brand image

With its design concept, Fachpack aims to be authentic and demonstrate that the trade fair adopts a very personal approach that goes beyond just establishing business connections. The light, transparent visuals come from Fachpack itself, and retain the popular, vibrant orange as the dominant colour. The focus of its new advertising presence is on the Fachpack logo, the PackPin, a modern take on the thumbtack. The shape of the PackPin represents where things are happening in the here and now – at Fachpack, the “place to be”, where business players meet the idea seekers and create the future. The PackPin also symbolizes dialogue (it does look like a speech balloon, after all) between people and different disciplines. And it embodies the active approach, as it resembles the gripper arm of a machine. The arrow that completes the Fachpack logo also represents the fact that Fachpack leads the way forward: “We create the future”.

“We create the future”

The new slogan is short – just four words. But it still says a lot about Fachpack. “We” means the community: the exhibitors, visitors, professional associations, opinion leaders, media and the trade fair organizers. Fachpack is a collective experience for everyone, and they fill it with their knowledge and ideas. “Create” expresses what happens at Fachpack. Deals are concluded, ideas are developed, solutions worked out, and familiar and new faces are encountered. And “the future” shows that Fachpack is thinking about tomorrow and boldly moving forward.

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