New general manager of can makers association

New general manager of can… Beverage Can Makers Europe (BCME), the trade body representing Europe's leading drinks can manufacturers, has appointed Ellen Wauters as General Manager, effective from April 1st 2015.

In her new role, Ellen will be responsible for BCME's overall direction and management. She will oversee BCME's mission to maximise market opportunities for the beverage can and to proactively position and support the positive attributes and image of the can relative to other beverage packaging alternatives through coordinated marketing, environmental and technical initiatives.

"I am delighted to have overseen Ellen's appointment. She will bring new insights to our industry and will contribute significantly to our ambitious goals," says Iain Percival, Chairman of BCME.

"I am pleased to be joining BCME and look forward to use my communications experience to ensure that the beverage can remains a top choice for fillers, retailers and consumers across Europe," added Ellen Wauters.

Ellen will divide her time between the new BCME appointment and her overall responsibility for the Empac (European Metal Packaging) communications programme, where she has been active as Communications Manager and National Associations Coordinator for almost 6 years. Ellen is a translator by qualification, specialised in business communication, and speaks Dutch, English, French and Italian, a key asset in the polyglot world of European business.