BASF boosts capacity for highly chromatic yellow pigments
"Following our recently announced expansion to production capacities for Paliocrom effect pigments, this investment of around €10 million underscores our ambitions for growth as one of the leading manufacturers of high-performance pigments," said Dr. Alexander Haunschild, Managing Director and Senior Vice President for BASF’s global pigments brand.
Customers use isoindoline pigments, marketed under the Colors & Effects brand, to meet their steadily growing need for coatings for the automotive sector and to color plastics.
The Colors & Effects brand encompasses BASF’s well-known expertise in colorants and effect pigments for the coatings, plastics, printing, cosmetics and agriculture markets. Fueled by entrepreneurial spirit, BASF’s experts enable innovation and growth. For our customers and our company: We live colors. We boost effects.