Engel's record turnover in the last financial year
Approximately 20% of Engel's global turnover is generated by its German branches, making Germany the most important country-specific market for the machine builder. In terms of sales volume, Germany is followed by Turkey and Russia, which currently occupy second and third places in Europe. Overall, 65% of the company's turnover is generated by Europe, while the American and Asian markets are responsible for 17 and 18% of the total turnover respectively.
Very positive progress was made in the North American market in the 2012/2013 financial year, where the medical and packaging industries have been adding new impetus. In Mexico, investments in the international car industry have aided growth more than anything else. The most important market in either of the American continents is Brazil, with sales volumes having increased continuously over the last few years. All in all, Engel was able to make a disproportionately large contribution to American growth in the last financial year.
In Asia, Engel generated a turnover of 145 million euros in 2012/2013 - which was also a new record. The largest share of this amount was produced in China, which is the world's biggest market for injection moulding machines. Although the total sales volume actually decreased in China last year, the high-tech segment grew again, and China will continue to be the most important market in Asia in future. "The market for simple low-tech machines is shrinking in China, while the demand for sophisticated high-tech injection moulding solutions is growing," explains Mr Pum. "There was never a break in the demand for European high technology, and we expect to be able to increase our turnover in China further."