Creator SpaceTM program is a key element of the anniversaryIn 2050, the world’s population will reach nine billion. 70% of the people will live in cities. A company that works on a global scale has to look at issues from the perspectives of different markets and understand local requirements. What will the cities of the future look like? Where will the energy that is needed come from? How can there be enough healthy food for everyone? The answers to these questions will be quite different from region to region.
The Creator Space program unlocks numerous opportunities to think about challenges related to the focus topics energy, food and urban living and to work towards solutions, both virtually and in person. "We are convinced that when we add the expertise from chemistry and other industries to these ideas, we will be closer to finding answers for the challenges of today and tomorrow. For society, these are solutions. For BASF, these are business opportunities. The better we understand market needs, the better our innovations will be – regardless of whether we're talking about products, entire systems or new business models," said Bock.
The website Creator Space online went live in September 2014. More than 2,000 participants are currently exchanging ideas in real-time on the three anniversary topics: urban living, energy, and food. The ideas and solutions from Creator Space online will be fed into other anniversary activities such as the Creator Space tour. Brudermüller: "The tour is about personal exchange in an environment that motivates creativity and an urge to design the future. Employees, customers, scientists, politicians and NGO representatives will all have the opportunity to get involved with the anniversary topics."
The 2015 tour will stop for one week each in six cities: in January in Mumbai, and then in Shanghai, New York, São Paulo, Barcelona and Ludwigshafen. It provides space for workshops, conferences, idea competitions and cultural events. Each stop concentrates on one challenge that is particularly important for that city or country.
As part of the Creator Space program, BASF is also planning three high-level science symposia – in Ludwigshafen, Chicago and Shanghai. Renowned scientists from various disciplines will meet at each event. Among them are Nobel prize winners including the physicist and energy politician Steven Chu, the chemist Jean-Marie Lehn, and Frances Arnold, the pioneer of evolution in a test tube. In total, discussions with more than 1,500 guests from science, politics and industry will take place.
A documentary film spanning the entire anniversary year will be produced to capture some of the most interesting, beautiful and emotional moments. The prize-winning director, Thomas Grube, will accompany the anniversary activities. The film will be available in April 2016.