A new game 'Bin It' challenges people to recycle
'Bin It' has been launched on America Recycles Day on November 15, a day dedicated to promoting recycling in the U.S. The game's scenario is as follows: a player interferred by animals, flashing cameras and tricky breezes has to toss plastic bottles into various recycling bins. In exchange of succesful tosses a player gets recycled t-shirts, sweaters and sleeping bags that can be made from recycled plastics.
"While the Bin It! player aims to toss plastic bottles into recycling bins, our aim is to get everybody hooked on plastics recycling," said Steve Russell, VP, Plastics Division of the American Chemistry Council. "We're always looking for creative ways to increase recycling awareness and participation, not only on America Recycles Day but every day. We hope people play Bin It! and then remember to "bin it" at home, on the road, at the office, at ball games -- everywhere."
The game can be downloaded on the iPad , iPhone and iPod through the iTunes App Store.