Haitian's European Open House 2014
According to the organizers, European Open Days gathered some 500 guests from 18 countries. It was a good occassion to see the factory and get know the latest business data of Haitian. The latter are optimistic - last year the company significantly improved it revenues and the number of machines sold.
The company's represenatives underline, that for Chinese machine manufacturers European, and especially - German market are not easy. Therefore Haitian does not count for fast success, but looks for long-term market improvements. The sign for that is the new investment in Ebermannsdorf, announced by Prof. Helmar Franz.
Guests of the Open Days had the greatest interest for the presented machines.
One of the most interesting solution was a new Zeres series machine, which was awarded at Plastpol in Kielce this year. But in Ebermannsdorf the company presented its entire offer of injection moulding machines.
Turnover for 2013 was 7.2 billion RMB (approx. EUR 858 million), a 13.7% increase compared to the previous year. Net profit after taxes increased by 22.3% to 1.206 billion RMB. The export business grew by 3.6% and also set a new peak of 2.106 million RMB. The decisive factor here were higher sales in Southeast Asian, Middle Eastern, African, and North American.
Overall the Haitian Group delivered around 27,000 machines in 2013, far exceeding the previous year's figure of 22,000 units. With this quota, the magic mark of 100,000 Mars machines was surpassed.
These results are all the more impressive, given the stagnant sales or even the trend of declines suffered by many competitors in the Chinese engineering industry. “On the one hand, we see the main reasons for this success in our product and market strategy, which we actively communicate and clearly align with the needs of our customers. On the other hand, we are working very hard to optimize costs,” commented Mr. Zhang Jianming, Chairman of Haitian International, regarding the completed financial year. He also mentioned increased resources in the areas of research & development, production, and sales.
The Haitian brand's best seller continues to be the Mars Series, whose energy-efficient drive technology has made it a great success and is now a standard feature on other series. “And without extra charge” emphasized Zhang Jianming. With last year's increase of 18%, more than 22,000 machines have been delivered with “Mars technology,” thus generating more than 80% of the total volume.
The Jupiter Series with two-platen technology also posted enormous growth rates — nearly 40% compared to 2012. Its Generation 2 has undergone a major revamp that met with great success during its presentation at Chinaplas in May 2013. Just how much Haitian considers the needs of the plastics industry is also evident in its offer to its customers to customize the Jupiter Series on request with up to 88,000 kN clamping force. A Jupiter with 66,000 kN clamping force is the world's largest injection molding machine to date.
In the all-electric machines sector, the Haitian subsidiary Zhafir continues its forward strategy with their top-selling Venus Series. The Venus is also setting records year after year: In 2013, more than 1,000 Venus machines were sold, which resulted in a 22% increase in turnover. Following the introduction of Venus Generation 2 at Chinaplas, demand even increased by 40% for the second half of 2013.