Brenntag Specialties Europe announces that Colonial Chemical Inc. named them sole distributor in Germany, Switzerland, Austria, Sweden, Denmark, Norway and Finland. This agreement expands the representation of Brenntag with Colonial Chemical, which presently includes Belgium, the Netherlands, Luxembourg, U.K. and Ireland.
“We value the profitable association with Brenntag that began earlier this year. They’ve shown a solid commitment to our business and we’re excited about utilizing their expertise and experience as we seek to grow sales of our products in this region of the world,” explains David Anderson, President, Colonial Chemical Inc. “The technical understanding of Brenntag’s sales and marketing group is advantageous when it comes to promoting more specialized products. They’ve also shown a keen interest in supporting sales of our naturally-derived products in the markets they serve, which we’re certain will continue to grow steadily in the future.”
The agreement encompasses the full range of Colonial Chemical’s surfactants used in formulations for personal care. For Germany and the Nordic countries the agreement also encompasses industrial cleaning, household cleaning and metalworking lubricant industries. This portfolio includes the Cola®, Suga®, Poly Suga and Colonial products.
“The opportunity to cover the market with standard amphoteric surfactants and Colonial´s exciting new developments in green sugar surfactants will further strengthen the leading position of Brenntag in the HI&I cleaning market” comments Dr. Thomas Heinrich, European Marketing Manager Cleaning & Water Treatment at Brenntag.
“We are committed to provide our Personal Care customers with global access to a comprehensive range of specialty ingredients and quality brands”, explains Michael Wilkop, Brenntag’s European Marketing Manager for Pharma & Personal Care. Colonial Chemicals focuses on the development and production of safe, innovative products from renewable ingredients such as corn, coconut, and other naturally-derived resources and represents an excellent fit to our Green Product Line in Personal Care.
Brenntag announces expansion of territories with Colonial Chemical Inc.