In the context of a week-long educational trip organised by a media group whose publications include 100 specialist journals, eleven representatives of Chinese companies visited the injection moulding machine manufacturer’s Lossburg headquarters on 19 September 2014. Helmut Heinson, Arburg’s Managing Director Sales, welcomed the guests at the Customer Center and gave them a brief overview of family-owned company Arburg.
The visit came about on the initiative of Zhao Tong, Managing Director of Arburg’s Chinese subsidiary in Shanghai. In addition to scientific institutions and the AMB trade fair, visits to selected machine manufacturers were also on the agenda. One highlight of the trip was the visit to Arburg.
"After seeing our company, you will be extremely surprised," Managing Director Sales Helmut Heinson promised when welcoming the Chinese visitors. He gave them a brief overview of the Lossburg company, emphasising its global presence and high export rate of around 70 percent. "You see that we are extremely well positioned internationally," said Heinson. Arburg is represented by its own organisations in 24 countries. The German machine manufacturer is present in China with three subsidiaries, in Hong Kong (since 1991), Shanghai (since 2004) and in Shenzhen (since 2006). In 2013, a warehouse was opened near Shanghai, significantly further improving the customer support in China and Asia.
The presentation of the company was followed by a plant tour, during which the Chinese delegation also learned about Arburg’s corporate philosophy. As Helmut Heinson, emphasised: "Arburg is and remains a family-run company."
"This is what makes Arburg so interesting for the visitors," explained Lucy Xiao, General Manager of Vogel Business Media (China) and organiser of the trip. The guests were also impressed with the high level of vertical integration and process organisation at the injection moulding machine manufacturer.
Chinese guests in Arburg's headquarters