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An insert in Plast Echo magazine added to the entire print run is an original form of advertising your products, services or events. The insert, which is clearly separate from the content of the main magazine, causes readers to notice the advertisement as a stand-alone item, which can increase its visibility and effectiveness. Because it is not an integral part of the magazine, it can be easily saved for future reference (if it contains a discount coupon, for example) or conveniently taken with you (as in the case of a ticket or invitation). Inserts can contain additional advertising space, such as coupons, vouchers, invitations, product samples or discount codes, which can increase reader engagement and encourage purchases. Inserts can be made from a variety of materials, such as paper, card, foil, giving you the opportunity to experiment with different textures and visual effects.

Due to the packaging and shipping processes of the magazine, it is recommended that the dimensions of the insert are smaller than the Plast Echo format (205 x 270 mm) - this will ensure that the insert fits inside the copy and does not protrude beyond the edges, preventing possible creases and other damage to the advertising material when the magazine is transported to recipients.