Haitian International further strengthen its position
Group turnover amounted to approximately 7 million RMB. Prudence Strategies and new product developments maintain the business level and strengthen the world market position. Due to increasing sales numbers of the energy saving machines „Mars“ and all-electric „Venus“, the export sales increased by 17.3% compared to 2010.
For the year ended 31 December 2011, Haitian International achieved a close-to-record-revenue of RMB 7,027.6 million. The gross profit margin maintained at 29.7%. This is a result of the effective cost-cutting and control measures. Net Profit attributable to equity holders grew 3.9%, hitting a new record-high of RMB 1,103.6 million.
Mr. Zhang Jianming, Executive Director and CEO of Haitian International, explains: “We successfully withstood the macroeconomic challenges in 2011 through. We continued to introduce new and innovative products, expanded international markets, strengthened our product development and improved the production efficiency. Despite the tightening measures of the Chinese Government, incl. measures to fight inflation in China and ongoing uncertainties in the outlook of the global economy, we are very proud to maintain the close-to-record-level of sales and set a new record profit in our corporate history.”
Haitian International benefit from their diversified customer portfolio. Especially the large global customers, which generally have a strong financial position and a carefully-planned CAPEX schedule (Capital Expenditures). The result was a substantial growth of the export business by 17.3%, from RMB 1,698.5 million in 2010 to RMB 1,992.6 million in 2011.
Thanks to its excellent position at the Chinese market the domestic sales in 2011 was less impacted by the tightening measures than other industrial peers and the years result decreased slightly by 7.2% to RMB 4,854.2 million.
The well-established Haitian Mars Series reached excellent sales again, amounting to RMB 5,163.0 million, which means a share of 73.5% of the total sales. In addition, the high price-to-performance ratio of the all-electrical Zhafir Venus Series have been continuously accelerating after its launch and reached RMB 305.2 million in sales. This result represents an encouraging growth of 77.5% compared with 2010. The export sales of the Venus Series amounted to RMB 152.0 million, which is 49.8% of the total Venus Sales.