The "Maison Surlyn" unveils its new collection

The "Maison Surlyn" unveils… The elegant and sophisticated multi-sensory "Maison Surlyn" will be the home of DuPont Packaging & Industrial Polymers artistic expression at the next Luxe Pack Monaco, to be held from 23rd to 25th October 2013. Once again this year, DuPont Surlyn will surprise and inspire the professionals of the luxury packaging industry. For the second consecutive year, Italian designer Franscesco Lucchese will shape the DuPont stand this time as a luxury boutique to highlight the creative possibilities of Surlyn. Combining bold classicism and refinement with contemporary trends, Surlyn offers perfume and cosmetic packaging designers the freedom to indulge their creativity with an infinite range of new possibilities.

This luxurious setting of "Maison Surlyn" is the ideal place to present the latest Surlyn concepts, enhancing the potential of the material to be used with numerous decorative effects, such as metallisation or texture. Thanks to Surlyn, perfumes can be adorned with strass or textile, reflecting current decoration trends. DuPont will present daring and stylish creations developed in partnership with major players in their sector of activity. For example a number of offerings created in collaboration with Oriol & Fontanel, one of its partners, will be shown.

It was on the occasion of two major launches last year - "La vie est belle" by Lancôme and "La petite robe noire" by Guerlain - in which they participated, that these two companies met and decided to share their expertise to develop a new decoration technology. Thanks to the DuPont Surlyn 3D technology - 3D standing for "Design, Decoration and Depth" - and the work of Oriol & Fontanel in the field of adhesive gluing, an innovative textile encapsulation technique was born: "DuPont Surlyn 3D textile". The process involves over-moulding the perfectly transparent Surlyn resin on a container dressed with textile. This unique and original procedure offers the considerable advantage of being able to sublimate and protect textile decoration, which is perfectly resistant to the moulding process by injection without being altered in any way. In doing so, it provides an inexhaustible source of inspirational ideas for the perfume and cosmetics community, in particular using materials such as lace, which proves to be a perfect decorative material for this technology beside other fabrics like ribbons.
"Maison Surlyn" will feature the latest commercialization such as perfume caps, cream jars, tottles as well as other technologies and endless possibilities of transparent or coloured textures and shapes on the booth Stand D1, Hall Ravel 1.

Luxe Pack 2013


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