With a population of over 200 million and an estimated gross domestic product of over USD $2.3 trillion, the Brazilian market is robust. In recent years, Brazil has seen significant growth in the household appliance and automotive industries, both of which are key consumers of the specialty styrenics the joint venture would produce. Traditionally, ABS and SAN have been imported into the region by styrenics providers like Styrolution. The new company would seek to capitalize on the favorable market dynamics to create a domestic and regional producer offering customers more localized service and greater security of supply.
Styrolution's contribution to the proposed joint venture would include its expertise in the development and production of styrenics, the industry's broadest styrenics product portfolio, technology licensing and its existing business in the region. As the region's top petrochemical company, Braskem would provide its knowledge of the local and regional markets, supply chain infrastructure and the site for the production facility.
The consummation of the joint venture is subject to regulatory and antitrust approvals. It is planned that Styrolution would be the majority shareholder with 70 percent and Braskem holding 30 percent. Subject to an agreement by both parties to proceed and provided relevant approvals are obtained, groundbreaking for the site could be expected as early as 2015 with production likely starting in 2017.
"Styrolution recently unveiled a new strategy which calls for a shift in three areas of our business, namely expanding our footprint in emerging markets, growing our specialty styrenics business and focusing on select, higher-growth industries," says Roberto Gualdoni, CEO, Styrolution. "For Styrolution, this proposed joint venture ticks all the boxes and we are pleased to be partnering with Braskem to explore the opportunities this could afford us."
The proposed partnership would be an important step towards strengthening the
petrochemical sector in Brazil. It would also aid in the development of domestic business opportunities in areas such as ABS, where our country is currently dependent upon imports, attracting new investments to the derived value chains," says Carlos Fadigas, CEO, Braskem. "Relying upon the expertise of Styrolution in specialty styrenics, we hope to design the best solution to make this important project viable."