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Responsible Packaging Awards 2012

Responsible Packaging Awards 2012
The annual awards recognize organic and natural industry achievements and innovations in packaging. Directed by the projects three guidelines: Transparency, Ecological Principles, and Extended Producer Responsibility. The awards recognize brands for materials reduction, use of 100% post-consumer recycled material, non-GMO bio materials, compostability, 3rd party certified packaging, packaging that is returnable for reuse and easily recycled or reused by the end user.

The Responsible Packaging Project is a non-profit collaboration of the Sustainable Food Trade Association, Independent Natural Foods Retailers Association, National Cooperative Grocers Association, Organic Trade Association, United Natural Foods, Inc. and Whole Foods Market’s Green Mission.

“We are encouraged by the number of companies in the organic and natural industry that are thinking deeply and strategically about packaging decisions. The Responsible Packaging Awards recognize brands that are taking responsibility for their product packaging by pursuing innovation, redesign, new material sourcing, collaboration, open dialogue with peers, and a pursuit of a zero waste future.” says Nate Schlachter, Executive Director of the Sustainable Food Trade Association.

The eight brands receiving awards are:
  • EO Products – 100% post consumer recycled PET bottle.
  • Earthbound Farm – Elimination of virgin PVC shrink band for clamshell packaging.
  • EcoTeas – 100% post consumer, FSC certified, paperboard.
  • Justin’s Nut Butter – 100% post consumer recycled PET 16oz jar.
  • Avalon Organics – 100% post consumer recycled PET 14oz bottle.
  • NeoCell – 100% post consumer recycled PET bottle.
  • Alba Botanicals – 100% post consumer recycled PET 12oz bottle.
  • Natracare - Third party certified, compostable bio bag.


  • The next round of awards will occur in February 2013 at the Organicology Conference in Portland, OR. A call for nominations will be announced in December 2012.