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Playmobil buys 30 Sumitomo Demag injection moulding machines

Playmobil buys 30 Sumitomo Demag injection moulding machines
Playmobil to place purchase order for 30 machines made by Sumitomo (SHI) Demag for their Dietenhofen facility.

As recently announced by the Japanese/German mechanical engineering company, Sumitomo (SHI) Demag Plastics Machinery of Schwaig /Germany has received a large-scale order from geobra Brandstätter GmbH & Co. KG headquartered in Zirndorf near Nuremberg in Franconia, Germany, for the supply and delivery of 30 hydraulic injection moulding machines of the Systec 25-120 model for their Dietenhofen production facility at the K trade show.

The Dietenhofen facility is the largest and most productive production and shipping facility for toys in Germany. This is where the world-famous manufacturer of Playmobil outputs some 60 percent of its Playmobil volume. Here, among others, more than 400 injection moulding machines produce approximately seven million injection moulded parts every day. And where some 45 million packages were shipped to consignees all over the world in 2009.


Over these past ten years, geobra Brandstätter has invested approximately half a billion Euros in Germany. In the appreciative opinion of the toy industry, the fact that there is no short-time work or wave of redundancies at Franconia-based Brandstätter is certainly owed to reasonable and far-sighted management, among others. According to Robert Benker, Technical Manager for Playmobil, at the K trade show, the five-shift system introduced in the paint shop and the printing shop in 2007 has stood the test and makes a decisive contribution to securing the location. Not least because the existing manufacturing capacities are utilized in an extremely efficient manner that way.

Also from a production engineering point of view, geobra Brandstätter is a player in the premium segment of European injection moulding companies. Playmobil makes permanent and consistent investments in the build-up and expansion of its high-tech machine park at its production facilities. That is why Robert Benker came to see latest mechanical engineering technology at the booth of Sumitomo (SHI) Demag at the K trade show, well aware that since the merger of the injection moulding machine activities of Sumitomo Heavy Industries (SHI) and Demag Plastics Group in the spring of 2008 the Japanese/German mechanical engineering company as a competent full liner had the complete range of hydraulic, all-electric and hybrid machines on offer.