- To ensure that our consumers receive the best product possible, we select only the finest materials for manufacturing our products. Therefore, we wanted a solution that offered strength, durability and clarity in a BPA-free material - said Rick Dias, Executive Vice President of Sales and Marketing, Thermos. - Eastman is a world-renowned plastics supplier, and we trusted that its material would meet our standards and exceed our expectations.
Eastman and Thermos welcome the new addition to the Int?k product line as a significant breakthrough in the world of plastic design and performance. Thermos chose the new Eastman Tritan copolyester because it ensures durability, and high heat and chemical resistance, while providing the same clarity of a standard polycarbonate. Additionally, Thermos seamlessly integrated Eastman`s new-generation copolyester into its molding processes, allowing for a straightforward and cost-effective transition.
The introduction of the new Eastman Tritan copolyester also has allowed Thermos to complement its current BPA-free stainless steel hydration bottles to round out its complete Int?k product line.
The new Thermos 24-ounce hydration bottle is dishwasher-safe and features a locking leak proof lid with a hygienic cover and a one-hand push button operation. It also offers a flip-up loop for easy carrying and a unique intake meter to help monitor an individual`s daily consumption.
The Int?k product line, manufactured in the United States and China, is targeted toward adults and includes a line of stainless steel vacuum-insulated hydration bottles. The Int?k Tritan product line is available in blue, pink, green and purple and initially launched at Target in September 2008.
- The response to the Int?k product line has been great - Dias said. - Retailers are looking for BPA-free alternatives for their hydration sets, and the new Eastman Tritan copolyester has allowed us to create a high-performance and high-quality product that fulfills marketplace demands.
To help increase awareness about the Eastman Tritan copolyester used in the products, Thermos joined Eastman`s new ingredient branding program. The program helps Thermos and other Eastman customers showcase the competitive advantage of using Eastman Tritan in their products. Eastman`s program provides clients with marketing materials and language to enhance the brand impression and brand attributes of the end product, ultimately adding to the product`s value in the marketplace.