The innovation alliance: from an idea to its implementation
Already 2656 exhibitors from 54 countries and 126,585 m2 have been confirmed three months before the event. Expectations are growing for The Innovation Alliance, the new trade fair, which will take place from 29 May to 1 June 2018 at Fiera Milano. The event will include, for the first time, five events with linked by a common thread, i.e. the supply chain logic: PLAST, the reference event for the plastic and rubber industry; IPACK-IMA, the leading event for processing and packaging technologies; MEAT-TECH, the event specialised in meat processing and packaging; Print4All, the new format dedicated to the commercial and industrial printing industry; INTRALOGISTICA ITALIA, the event that combines innovative solutions and integrated systems for industrial handling, warehouse management, material storage, and picking operations.The Innovation Alliance focuses on an innovative cross-cutting supply chain, increasingly oriented towards new integration perspectives, even thanks to the growing popularity of Industry 4.0. At the same time, it showcases leading industrial segments, which make Italy the world’s second manufacturer of industrial machinery.
The Innovation Alliance will occupy 17 pavillions, essentially the entire area of the Fiera Milano exhibition district, representing the largest event ever dedicated to industrial machinery in Italy and one of the leading sector events in Europe. An insight into highly innovative markets, which together, in Italy, record a turnover of 23.7 billion euros and over 70,000 employees (the 2017 preliminary consolidated results are provided by ACIMGA, AMAPLAST, ANIMA, ARGI, UCIMA) and in most cases, they have an export level close to 70%, thus offering an example of the great appreciation Italy’s industrial products have around the world.
The specialised offering provided by the five events will be the focus of this exhibition project. However, there will also be opportunities for a cross-cutting reflection on new materials and technologies and Research & Development to enable companies to continue to be competitive in today’s market.
“Trade fairs aim at anticipating the market’s development – declared Lorenzo Caprio, President of Fiera Milano – that’s why we shared this project, which the organisers of all the involved events strongly believed in. This international appointment will provide interesting content and opportunities. The promotion of the single events and associations involved, the work carried out by Fiera Milano and ICE (The Italian Trade Agency) have positioned The Innovation Alliance as one of the greatest events in Europe for industry players from all over the world.”
The wide and cross-cutting offer makes this event truly unique in Europe. An attractive feature, especially for international players, who will find interesting added value, which will allow them to know more about this industry in a system logic in which everything is connected.
A whopping 1000 profiled top buyers from 51 countries will join the numerous international operators, thanks to the effort of the organisers and ICE. Top managers of major manufacturing companies will come to evaluate and buy the technology showcased at the trade fair.
“Innovation Alliance will be a major event to showcase Italy’s advanced technological offering and support a set of sectors that live on exports and whose results reveal the place of Italian-made quality at the highest levels. – commented Michele Scannavini, President of ICE (the Italian Trade Agency) – As a confirmation of the synergy between Mise and ICE for Innovation Alliance, ICE’s involvement will attract buyers from major markets with the highest growth potential.”
