BASF has launched a new global construction website with a focus on sustainability, offering quick and easy access to essential information for the industry stakeholders. The website presents the company's products and solutions in terms of challenges faced by the construction industry such as increasing durability, improving resource efficiency and climate protection. It also serves as a central platform to exchange ideas by sharing authentic stories from a variety of stakeholders.
If visitors are searching for information for specific construction projects, they can use segments such as residential and non-residential buildings and infrastructures as entry points, in order to learn how to use BASF products and solutions in various applications, such as concrete admixtures to build a long-lasting bridge foundation, waterproofing solutions to protect roofs from water damage, and foams to improve wall insulation and reduce energy costs.
Users can directly contact BASF construction experts around the world and find information about upcoming construction events where they can meet BASF experts in person.
The construction industry is one of BASF's key customer industries, accounting for up to 10 percent of total Group sales. Sales to the construction industry in 2012 were €5.2 billion.