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Environmental awareness and technology as a mooto of Feiplastic 2013

"Our goal is to be world leaders in sustainable chemicals by 2020," explains Jorge Soto, Braskem's Sustainable Development Officer. "This means not just expanding our portfolio of green resins, but also investing in increasingly sustainable operations and development of new technologies and processes for that." Currently, ethanol technologies are also featured by another Feiplastic exhibitor, Du Pont. The company has a line of adhesive resins and polymer modifiers created in partnership with Braskem, expanding its Bynel and Fusabond resins. The products were developed to equal or exceed the performance of equivalents derived from oil. They are fully recyclable in current polyethylene recycling networks.

In few years, consumption of green plastics should represent a major percentage of all plastic resins consumed worldwide. A study published in November of 2012 in partnership between the European Bioplastics Institute and the University of Hannover in Germany suggests a positive scenario for the world green plastics market in a 5-year horizon. World bioplastic production capacity should reach 6 million tonnes in 2016, almost five times 2011 capacity of 1.2 million tonnes. Partial-plant fiber PET, like that on display at Feiplastic, should represent 80% of the market, equal to 4.6 million tonnes.

Brazil's importance in the world plastic market is reinforced by its presence of other major brands confirmed for Feiplastic. The list includes companies like Basf, Bayer, Deb' Maq, Romi, Rhodia Poliamidas, SEW, Sumitomo, Tupahue, Villares Metals and Wortex, among others. Feiplastic 2013 will occupy 85 thousand m2 of the Anhembi Exhibit Hall and join approximately 1,400 brands with estimated visitation of 70 thousand visitors/buyers among manufacturers, technicians, engineers, and industry professionals, addressing the most varied and important segments of the plastics industry in two event themes: Business, Sustainability and Technology.

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