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Environmental awareness and technology as a mooto of Feiplastic 2013

Environmental awareness and technology as a mooto of Feiplastic 2013
The plastic industry's capacity for innovation has surprised the market year after year. To present the breadth of this constant evolution, the industry has Feiplastic - International Plastic Expo, held from May 20-24, 2013 and expected to transform the Anhembi Exhibit Hall into Latin America's largest arena for new products in the industry. "These are new concepts and ideas. Brazil is increasingly strong in Latin America, opens doors to other markets and Feiplastic is here to meet this reality," explains Jose Ricardo Roriz, president of the Brazilian Plastic Industry Association (Abiplast), which, together with Brazilian Association of Machine and Equipment Manufacturers (Abimaq), the Brazilian Chemical Industry Association (Abiquim) and the Plastic Resin Industry Union (Siresp) supports FEIPLASTIC. The event is organized and promoted by Reed Exhibitions Alcantara Machado, which has the necessary know-how and was responsible for the last editions of the International Plastic Expo.

One of Feiplastic's most important themes is sustainability in products and solutions. These technologies and inputs don't just surprise visitors, but also ensure Brazil's leadership in the green plastic industry. One example is the polymer created by Braskem using sugarcane ethanol and that significantly reduces greenhouse gas emissions. The product can be used to make personal hygiene and beauty packaging, food packaging, bags, trash bags and toys.

Brakem's Green Polyethylene (PE) is considered a world benchmark in innovation. The largest petrochemical company in the Americas, the company will be at the expo to launch the material that made Brazil the world's largest producer of bi-polymers. For every tonne of Green Polyethylene produced, up to 2.5 tonnes of carbon dioxide are sequestered. Braskem has already helped reduce annual emissions by more than 750 thousand tonnes of CO2, the equivalent of planting and maintaining more than 5 million trees each year.

Read more: Fairs 401 Plastics 535

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Reed Exhibitions is the world's leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business.