Engel grows by 35 percent worldwide
Besides our portfolio of global leasing models and financing via Engel as a principal bank, Engel introduced a scrap bonus which was used by nearly 200 satisfied customers by the time the offer expired in December 2009. Additionally, numerous new products and productive solutions were developed and launched.
Besides the release of a custom series of the tie-bar-less Engel victory spex machine, Engel set a clear course in particular thanks to the Engel duo pico series and the new Engel viper linear robot series. In addition to this, a sales drive including activities such as the Engel Symposium, the Engel Automotive Conference trend.scAUT, the Engel Medical Conference med.con, or the engel Road Show iQ.tour 2010 made major contributions to the success of the past few months. After all, customer proximity and familiarity with specific market requirements form the basis for long-term success – even in times of crisis.
Some 1,000 visitors took part in the IQ Tour of ten European markets in spring 2010. The visitors experienced how to achieve quality production and save energy in a meaningful manner, thus enabling them to produce less expensively, but more efficiently and successfully than their competitors. Strategic sales partnerships such as the partnership with Mitsubishi Heavy Industries in the field of the Engel duo combi multiple component large-scale machines in Japan also facilitated the entry into new markets and enhanced our ability to respond to customer requirements.
And last but not least, Engel focused on its system solution provider business in recent months. For example, Mould Engineering has enhanced system competency in the strategic target industries Medical and Packaging thanks to highly capable mould making partners. With expert support from both business units and our own mould project planning team, customers benefit from comprehensive advisory services and competent, best-of-class guidance in their own projects.
Based on the introduction of the Engel viper robot series and the clear focus on custom automation solutions, we have also been able to substantially strengthen our system provider competency in the field of automation.