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Engel boosts sales in Southeast Asia

Engel boosts sales in Southeast Asia
Southeast Asia is one of the most dynamic, rapidly growing markets in the world. To further strengthen its position in this region, Engel Austria, the injection mould machine manufacturer with headquarters in Schwertberg, Austria, establishes a regional hub in Bangkok, Thailand, for its local subsidiaries and representatives.

With sales and service subsidiaries in Singapore, Thailand and Vietnam, as well as several representatives, Engel is already very well positioned in Southeast Asia. "We are viewed as a technological leader in the region, are among the leading regional providers for the automotive supply sector, and are experiencing a great deal of growth, especially in the area of packaging", says Dr. Christoph Steger, Chief Sales Officer of the Engel group. "This is precisely why we are now combining the responsibilities for these dynamic markets: to benefit even more from the resulting synergies in future, while at the same time, together with the strong local teams, fulfilling the specific requirements of individual countries in an even more customised manner."

Many years of experience - in the industry and in the region

As of October 1, 2016, Romain Reyre will be taking on the management of the new organisational unit. As President Southeast Asia, he will be responsible for the entire region. Romain Reyre can look back on 25 years of professional experience in the plastics and packaging industry. Within this time, he has lived in Europe, the United States, Latin America and Southeast Asia. "We are pleased to have found a sales expert like Romain Reyre, who, on the one hand, is very proficient in the plastics industry and our target industries, and who, on the other hand, has been living in Southeast Asia for some time and understands the local markets", says Steger. "In combination with the established teams in the individual countries, the new Southeast Asia hub will increase our market clout in the region. We will be able to even more effectively support our customers there in successfully solving the challenges presented by increasing quality and efficiency requirements."

Strong local presence is the basis of success in Asia

A major factor in the long-term success of Engel in Asia has been its ongoing investment into local branches. Engel is the only European injection mould machine manufacturer that has three production plants in Asia, thereby guaranteeing its customers short delivery times, fast service, and flexible adjustment of products and system solutions to regional requirements.

Since it was founded in 1945, Engel has been 100 percent family-owned and independent of external investors, thus guaranteeing both customers and employees stability and a long-term perspective. In the 2015/2016 financial year, the Engel group achieved global sales of more than 1.25 billion Euros. Engel has more than 5,400 employees worldwide.


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ENGEL Austria GmbH

World’s largest manufacturer of injection moulding machines and, at the same time, one of the world’s leading plastics processing machine manufacturers