Coca Cola has announced plans to collect all clear PET plastic bottles at the London 2012 Olympic and Paralympic Games and recycle them into 80 million new plastic bottles.
The company says, that the recycling effort is expected to collect about one-fifth of all consumer waste produced at London 2012 venues.
The initiative is being lauded because it will help the Organizing Committee reach its zero-waste target. And it certainly is promising; Coca Cola will recycle the material at a new joint venture facility with ECO Plastics, scheduled to open in early 2012, that is expected to more than double the current UK production of food-grade recycled PET plastic.
Coca Cola also plans to test out a waste system that it hopes could become a blueprint for major sporting events in the future.
Coca-Cola aims to recycle all clear plastic waste at London 2012