Two years in the making, the bottle entered distribution at the beginning of the year. The company has a special section on its website heralding the launch.
- McCormick Vodka, the Quadruple Distilled, 2 Selling Domestic Vodka introduces the industry`s first lightweight plastic bottle with a built-in handle. For over 150 years, the McCormick Distilling Company has been a pillar of quality, integrity and innovation, widely recognized as one of the founders and foremost innovators of the industry. This storied reputation is due in large part to our flagship brand, McCormick Vodka, which is made from pristine American Grain and ranks as one of the leading spirits nationwide - say the McCormick`s representatives. - Yes, even with all the success McCormick Vodka had achieved, we saw room for improvement. That`s why we embarked on a two-year journey to further enhance the McCormick Vodka experience, which resulted in the industry`s first-ever, built-in handle on a plastic bottle.
Since the introduction, McCormick has been enjoying strong feedback from both distributors and retailers.
- We are also happy to report that consumers are reacting very favorably to the new bottle. We have already experienced sales growth and are gaining distribution based on the new packaging - Zargo says.
McCormick Distilling, located in historic Weston, Missouri, was founded in 1858 and is the oldest continuously operating distillery west of the Mississippi. The McCormick portfolio of products includes nationally distributed brands such as McCormick Vodka, Tarantula Azul and Tarantula RTD`s.
Amcor PET Packaging is the leading manufacturer of PET (polyethylene terephthalate) plastic packaging for the global beverage, food and non-food industries, with over 80 manufacturing sites in 19 countries. Its parent company, Amcor Limited, offers a broad range of packaging solutions and ranks as one of the top three packaging companies in the world. Amcor`s extensive operations include 217 plants in 34 countries. It is headquartered in Melbourne, Australia and, for the fiscal year ending June 30, 2007, had sales revenues of US$9.0 billion.