Polymer products with high solar reflectance can stay cooler under the sun's intense heat, helping to reduce overall heat build-up which can prevent heat distortion and premature failure. Increasing the solar reflectance of polymers can help open up new markets for polymer products as they become less prone to warping. This means polymer products could be used in warmer regions of the world where they would have previously been unsuitable.
Sean Reid, business development manager at Huntsman said, "Expanding customer choice when it comes to building materials provides impetus for innovation and exterior polymer products are no exception. We believe that there is scope for a new generation of polymers that are colorful and can better reflect the heat. ALTIRIS pigment is designed to substantially increase the solar reflectance properties of a very wide range of colored polymers and has the potential to deliver energy efficiencies and expand customer choice. The pigment delivers a unique set of benefits: tailored solar reflectance from a single additive and in almost any color customers need. This combination was not available before Huntsman's ALTIRIS pigment."
ALTIRIS pigment won the IChemE award for product innovation in 2012 and was a winner in the pigments category of the 2013 Ringier Technology Innovation Award in May. It has been nominated for a 2013 Plastics Industry award.