Taking place in a venue that marked a dramatic shift after four decades in Chicago, NPE2012 attracted 1,933 exhibitors, more than in each of the three previous NPEs. The total exhibit space occupied at NPE2012 was 939,972 sq.ft, (87,326 sq.m), or 23% greater than in 2009, which was adversely affected by the Great Recession. There was a 26% increase in attendance, as 55,359 plastics professionals participated in NPE2012. These visitors represented 19,283 unique companies, as against 18,600 at NPE2009.
Of total attendance in 2012, 26% came from outside the United States, a substantial increase compared with any previous NPE. Fully one-third of these international visitors came from Latin America, fulfilling SPI’s prediction that the new venue would attract more visitors from that region than ever before.
Also setting a new record for international participation was the number of exhibiting companies from outside the United States—approximately 750, or 40% of the total. China sent the most international exhibitors to NPE2012 by far—a little over 300, or 16% of all exhibitors. Another 8% came from the rest of Asia and the Mideast, and 10% came from Europe. Canada sent 72 exhibitors—the second-largest country total after China. The 28 exhibitors from Mexico and South America represented the largest contingent ever from Latin America.
Positive as they are, these statistics do not fully convey the degree of success achieved by NPE2012, according to William R. (Bill) Carteaux, president and CEO of SPI. “There was far more plastics processing equipment operating on the exhibit floor than in 2009, much greater attendance at the co-located conferences, and a larger and more exciting program of special events,” Carteaux said. “In addition, both exhibitors and visitors gave SPI overwhelmingly positive feedback on the new venue in Orlando, supporting our decision to schedule both the 2012 and 2015 NPEs there.”
Besides the attractions of the new venue and the stimulus of an improved economy, another important contributor to the increased participation in NPE2012 was innovation by SPI designed to provide participants with more return on their trade show investment, noted Gene Sanders, SPI’s senior vice president of trade shows and conferences.
“While the NPE trade show was the core event and scored a great success, the entire NPE2012 experience included a broad array of other events and offerings, not least of which was an educational program whose scope and diversity made NPE2012 unique among the world’s plastics expositions,” Sanders said. “A completely new feature at NPE2012 was our pre-show Super Sunday, which included social and networking events, brand owner presentations, and an evening gala whose highlights were a keynote address by Jon Huntsman, Jr. and the Plastics Hall of Fame induction ceremony.”
In 2015, NPE will again take place at the Orange County Convention Center in Orlando. Scheduled for March 22-26, NPE2015 will conclude ten days prior to Easter and will not overlap the traditional Spring Break period.