Philips and Dsm announce breakthrough sustainable solution for heat management
New DSM Stanyl thermally conductive materials replace aluminum housing in Philips Master LED MR16 retrofit lamp. Philips and DSM announce breakthrough sustainable solution for heat management read>>
Philips is the living proof of a caopmny that thinks that if you adorn yourself with a smart marketing phrase that it will change your business. The caopmny has never understood how to win the hearts and minds of the consumer. They need to find an advertising property that can help them to become more human. When I look at this ad, I still see a tech driven caopmny that doesn't know how to make their products sexy. And indeed, Wouter, a LED light that blinds you, is not a sexy product not even if designed by Philippe Starck.