2014 Reed Exhibitions Asia-Pacific Regional Sales and Market
“2014 Reed Exhibitions Asia-Pacific Regional Sales and Marketing Academy Customer Panel”, July 18, 2014, Jingan Shangri-La, Shanghai.
The panel was moderated by Ms. Josephine Lee, Senior Vice President and Mr. Thomas Huang, Vice President of Reed Exhibitions Greater China. Distinguished guests at the panel included, Gary Zheng, Chairman of Shanghai Eterna Machinery, a member of Bobst S.A., Mr. Jack Shui, Marketing General Manager of Erhardt+Leimer (Hangzhou), Mr. Bruce Lan, Technology Director of Pacific Millennium Paper Group and Mr. Congyou He, Deputy General Manager of Shanghai Zidan Printing Limited. Nearly 100 top executives from Reed Exhibitions and its partners across China, Australia, Singapore, Indonesia and Thailand attended the panel.
Discussions focused on Reed’s SinoCorrugated events. Shanghai Eterna Machinery, Erhardt+Leimer, Pacific Millennium Paper Group and Zidan Printing are loyal customers of SinoCorrugated and have been supporters since the inaugural 2001 edition. Talking about the exhibition, Bruce Lan, Technology Director of Pacific Millennium Paper Group said, “China’s packaging industry has developed rapidly in recent years and SinoCorrugated is an important place to learn about industry developments. The show plays a vital role in promoting growth.” Gary Zheng, Chairman of Shanghai Eterna Machinery, added: “SinoCorrugated is by far the best exhibition in the global corrugated packaging industry. It is great for channel promotion, visitor segmentation, exhibition organization and customer follow-up.” Congyou He, Deputy General Manager of Shanghai Zidan Printing also praised the exhibition: “I attach great importance to this event and visit every year. The industry is developing at a rapid rate and this show is an important way to learn about the latest innovative technologies and changes in industry. With a development history of over a dozen years and the resources it has accumulated over that period, SinoCorrugated has become the barometer of trends in the corrugated industry. We will continue to support the event.”
After the discussion, the panelists analyzed exhibitor ROI, e-marketing, customer demand and future market channels that will contribute to the future development of SinoCorrugated and of the corrugated industry. With the development of Internet technology, information distribution channels in the paper carton industry have become increasingly diverse. To meet the need of its customers, Reed Exhibitions will continue to enhance the values and international influence of its exhibitions, innovate and accelerate the development of faster, better, more diversified new media information dissemination platforms.
Paul Beh, President of Reed Exhibitions Asia-Pacific poses with guests after presenting gifts to them.
SinoCorrugated is the world’s leading industry exhibition for corrugated equipment, supplies and technologies. It brings together suppliers of advanced corrugated manufacturing equipment with trade buyers who have high purchasing power. The SinoCorrugated show floor also attracts suppliers from developed and emerging markets, making it the standout event for the global corrugated industry. As the trusted barometer of the developmental status of the industry, in 2015 SinoCorrugated will again serve as an excellent platform for ambitious exhibitors to meet powerful buyers, conduct business and conduct technical exchange, explore cooperation opportunities, tap into emerging markets, promote their brand and network with key business contacts from the corrugated packaging and printing industry.
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