First introduced in the United Kingdom, where the show is now in its fourth year, this show concept is built around today?s packaging decision-making process, which is largely marketing- and design-led.
Its next stop is Warsaw! Poland's capital is one of the most vibrant and creative cities in central and eastern Europe so it is the ideal meeting place for anyone looking to source or supply branded packaging solutions. In addition to local buyers, many big European and American brand owners run their central and east European operations from this city and many companies trial new product and packaging concepts in Poland.
Europe's most exciting and dynamic event for professionals involved in branded packaging, this is packaging's "ideas show" and is strongly focused on what is new, creative and innovative in packaging.
Visitors include all of the key players in the process:
- The "visionaries" ? marketers and product strategists whose job it is to make their products stand out.
- The "budget holders" ? MDs, CMOs, brand guardians and owners who take major investment decisions.
- The "experts" ? packaging designers and materials engineers who turn bright ideas into reality.
- The "technicians" ? packaging technologists, engineers, operations and project managers who buy, operate and maintain the equipment in the manufacturing process.
Their principal challenge is this: supermarkets have tens of thousands of products on their shelves, yet consumers buy only a few dozen on a regular basis, despite huge advertising spend.
Visitors will therefore come to easyFairs Packaging Innovations Warsaw looking to invest in ideas and solutions that will help their products fly off the shelf.