Interview with Adam Maciejewski, General Manager in Global Colors Polska
Global Colors Polska is Poland's leading manufacturer of color and additive masterbatches. We publish an interview with Adam Maciejewski, General Manager in Global Colors Polska.
Global Colors Polska had not participated at the Plastpol fair since 2008 . This year you have appeared in Kielce first time after the break. What made you decide to take such a decision?
Adam Maciejewski: -
On June 1st 2011 we celebrated the tenth anniversary of the company. And it was the first reason for our presence at Plastpol, the fair took place almost in the same period. There were, of course, other causes of our attendance this year and absence in the previous years. Our strategy is: to effectively participate at fairs you have to attend every two-three years. In my opinion this frequency is proper to present what has changed in the industry and newly developed products. Annual presentation of the offer creates monotony. Several years of absence give us the possibility of an optimal presentation of our recent achievements.
Talking about the company development, first of all let's focus on the products. Which new products have been developed in Global Colors Polska after 2008?
We are manufacturer of masterbatches for a very broad spectrum of applications . We have modern production lines for white masterbaches, color masterbatches, additive masterbatches and fillers. Manufacturing of masterbatches for coloring and supporting the production PE, PP and PS membranes has been our strength for many years.
Our clients include the largest manufacturers of plastic packaging in Poland, the Czech Republic, Slovakia, Germany, England, Belgium, Belarus and Russia. But I have to admit that the domestic market is our highest priority. Our white masterbatches ensure a convenient way of introducing titanium white into thermoplastic products for their white coloring and to obtain good cover without dusting the surrounding area.
Color masterbatches are intended for coloring plastic products by means of blow molding, extrusion and injection. Regarding our implemented innovations, we are working with the ICSO from Kędzierzyn - Koźle on a new and very promising project of broadly defined nanocomposites. We test at the company and deliver to our customers new antyblocking and slip masterbatches, which are much more efficient than what is currently on the market. Besides we introduce various new combinations of white masterbatches with different additives.
It is known that in recent years, a large machine park of Global Colors Polska has been modernised.
It is true. It has been enriched with five new production lines, which significantly raised our capacity for color masterbatches and additive masterbatches. We manufacture high concentration white mastrebraches with the highest capacity in Poland and entire Eastern Europe.
We have created the laboratory department, in my opinion one of the best in the industry in this part of Europe. This allow us to speed up a color selection and reduce customer wait time.
Color matching service is delivered fast to the packaging food industry, mainly concerning cups for dairy products, trays, containers. Thanks the laboratory department we are able to reach nishes. The case concerns mainly the manufacturers of home appliances and manufacture of masterbatches with special effects, with pearlescent and metallic pigments which stress the uniqueness of the packages. These masterbatches are relevant for example, for the cosmetics industry and are used to form bottles and perfume bottles.
And what about your market position? Has it changed during the past three years? Of course you are still the largest producer of masterbatches in Poland.
Considering quantity, certainly yes - especially due to the largest production line for white masterbatches and fillers. During those three years, our market share has increased by 10-12% , and I'm not just talking about sales and earnings. Estimated progress in the raw material segment operated by us is around 40% at the moment; proverbially speaking, we get a big piece of cake.
Global Colors Polska has had 10 years of the market presence. What is your biggest success in this decade?
I will try to focus on the three most important factors. First of all, since 2001 sales revenues rose more than 10 times. This shows that the company goes ahead and gains profits all the time. During this decade, our production capacity highly increased, we have a modern laboratory. In addition, employment tripled. Our motto “global presence, local service” fully reflects our method of operation, i.e. care of perfect relations with our clients and the guarantee of technical and commercial support at the highest level. What is the company's position regarding other members of Global Colors Group?
Without a doubt our company is appreciated. There would not be a volume of such investments from the Greek side, if we were not perceived as a valuable part of the whole group. We put a lot of effort in researching, expanding market and creating new solutions. It causes both recognition and decision to invest substantial sums in the expansion of our plant. The Greeks saw, in business terms, that their investment pays for itself and it was the most visible and positive evaluation of our previous efforts.
In addition, to answer this question, the plastics processing market in Poland is very attractive. There are a number of segments, where Global Colors Poland is still not present, because even our improved machinery is not sufficient for entry to these areas at the moment. It only demonstrates the potential of what is ahead. In comparison to other members of Global Colors Group, we have the advantage that we operate a growing market and have to manage it in the future.
Everything seems so perfect. What are the difficulties the company faces during everyday operations?
We had different challenges three years ago, and new challenges now. Currently, the problem is the availability of the raw materials. Of course, not only for us but for everyone. To maintain our position, we have to maintain a high level of supply. Meanwhile, the situation in Europe is not favorable. There is a lot of turbulence in the raw materials sector and it affects the availability of offered pigments. The situation is also bad for the white titanium market. These factors affected operations of companies like GCP. Obviously we are looking for alternatives in this area, ensuring the high quality of our products.
Competition from Asia is rising each year. Asian manufacturers offer cheaper masterbatches and thus they can successfully enter the European markets. But we have our own, strong attributes to maintain our market position.
The factors mentioned above are external, but there is also an internal issue. Concerning Central and Eastern Europe market, Poland is the country where the biggest competition in the masterbatches sector exists. Other countries in our region have a few, up to a dozen suppliers of those products; there are more than a few dozen in Poland. Of course not all companies equally matter, but there are plenty of them. Despite a high barrier to entry into this sector, many companies see a future into this sector. And we have to face the competition. I am highly convinced that the GCP will continue to be a leading player in this market and we will meet these challenges.
How you see Global Colors for the next 10 years?
I wish to enlarge the portfolio of our products and focus not only on the current base of polymer used in GCP masterbatches , but also develop masterbatches applied to carriers such as engineering plastics, PVC and PLA. This is our future, and sooner or later we have to get involved. These are the main expectations directed towards the manufacture, our internal organization and our customers; we have learned it at the Plastpol fair in Kielce.
However when it comes to contacts with the outside, I wish myself to perceive Global Colors Polska as the most important partner for the companies which are already our customers. I would like also GCP to be a first choice for other companies from the market niches, which are not our clients yet. If it happens, the second decade of the existence of Global Colors Polska also will be a success. And it happens!
Finally let's do a small jump in the past. How did it happen that 10 years ago Global Colors Polska has appeared in Poland, namely in Kędzierzyn – Koźle?
Global Colors Polska SA legally started its activities in Poland in early June 2001. The company is located in Kędzierzyn-Koźle, where the manufacture and refining color masterbatches for plastics, our main product, is decades-long tradition. The masterbatches were produced earlier by the Chemical Plant "Blachownia" and after the restructuring by the "POLI-CHEM" Ltd.
Global Colors Polska bought part of the assets associated with the production and distribution of masterbatches. Afterwards the great part of the employees joined GCP. And this was the largest and most priceless asset in creating of Global Colors Polska in Kędzierzyn-Koźle. Without people- experienced workers absolutely involved in the development of the company, the company would not exist.
Thank you for the conversation
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