Breakthrough technology and strategic partnerships will allow wrap to be repurposed for use in Rio, Uganda and UK.
When London 2012 wraps up, the iconic fabric “wrap” that surrounds the Olympic Stadium will live on. The Dow Chemical Company (NYSE: DOW), the Official Chemistry Company of the Olympic Games, announced a partnership with leading UK building and development charity Article 25 and recycling company Axion Recycling to repurpose the entire stadium wrap.
Dow said its textile wrap panels are slated for recycling and reuse projects in the UK, and shelter solutions for at-risk children in Uganda and Rio.
Over the past year, Dow and its partners created the innovative new material for the stadium wrap, conducted extensive performance and application testing and identified viable post-Games use options. Dow developed the material to meet LOCOG’s Sustainable Sourcing Code and Temporary Material Guidelines. Dow Elastomer technology made it possible for the wrap to achieve a unique combination of durability, flexibility and fire performance. The total wrap system, including steel cables and fixtures, accounts for less than half of one percent (<0.5%) of the stadium’s total carbon footprint, making it a low carbon solution for enclosing and decorating the structure.
“We were able to jump in and – within a year’s time – use Dow’s technology to develop this new material that completed the Olympic stadium and has clearly become the most prominent visual of the London 2012 Games,” said George Hamilton, vice president of Dow Olympic Operations. “As the textile architecture market grows, we will continue to work closely with our customers and partners to develop and deliver more sustainable, breakthrough solutions.”
Dow worked with the Building Research Establishment, UK (BRE) to screen and narrow the list of options for the post-Games use of the wrap. In its evaluation, BRE took into account various factors including waste creation, extent of reprocessing required, technical challenge, scale and end of second life use.
In Brazil, Dow and Article 25 are exploring working with the Bola Pra Frente Institute to construct a shaded community area at the organization’s new facility in the Santa Cruz neighborhood of Rio de Janeiro. The Institute was created in 2000 to help children and teenagers from underprivileged communities through social programs focused on education, sports, arts and professional training. The same sheltering solution will be used as part of Article 25’s work with Jubilee Action at a vocational training and counseling center for former child soldiers in Uganda.
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